As a professional speaker, I have used the services of Jane Atkinson to help me improve my speaking business. Recently, she posted a blog about being and advertiser or an expert which included a very simple exercise I would like to share:
Which do you think creates a better first impression of you was:
- reading your article in an industry magazine or
- seeing a print advertisement for your business
Which do you think would have more impact? I vote for “1”.
Which do you think creates a better first impression of you was:
- seeing you speak at the convention or
- meeting you at your trade show booth….
which do you think would have more impact? I vote for “1”.
Which do you think creates a better first impression of you was:
a) A client receives an article that was written by you
b) A client receives a brochure of your services
which do you think would have more impact? Again, I vote “1”.
Be the expert
Whenever you have a choice to position yourself as an expert. Experts draw people in. It’s a form of ‘pull’ marketing as opposed to ‘push’ marketing. In the real estate world they say it’s all about location, location, location. In marketing, it’s all about position, position, position.
Related posts: